- Fintech startup UangTeman survives storm of bad publicity to secure undisclosed capital
- Dispenses little, short-term loans to simply help people endure until their next paycheque
FROM being called вЂworse than loan sharks,вЂ™ to more basic reviews stating that it really is nearly impossible to have a loan through the web web site, UangTeman is surviving, as well as, apparently thriving.
Talking recently to Digital Information Asia (DNA) in Jakarta, its cofounder and ceo Aidil Zulkifli (pic above) admits he struggled because of the bad promotion in the beginning, but was able to put it to use as a totally free promotional tool.
вЂњWe are actually nine months old, operating fast and doing pretty well. As a startup, you must never be afraid of bad press; you simply should find out just how to handle it,вЂќ he claims.
UangTeman, or вЂFriendвЂ™s MoneyвЂ™ in English, began operations in 2015, and has been growing 20% to 25% month-on- month since, according to Aidil april.
The services that are financial (fintech) startup dispenses pay day loans to individuals in need of assistance: Small, short-term loans to greatly help borrowers survive due to their day-to-day requirements until their next paycheque.
Borrowers usually takes as much as no more than Rp2 million (US$148.60) and at the least Rp1 million (US$74.20) the time that is first but are charged a 1% interest each day for the following 18 to 25 times.
Even though many understand 1% day-to-day interest as an excessive amount of, Aidil contends that here is the only fee that clients need to deal with вЂ“ there are no administration or processing costs.
He maintains the attention price is вЂњrelatively okayвЂќ compared utilizing the danger the startup faces every day.
вЂњWe aren’t a bank; we usually do not gather money from individuals. The funds we provide to your customers originates from our personal вЂfriendlyвЂ™ pockets,вЂќ declares the Singaporean-born lawyer that is former.
He additionally stresses that UangTeman just isn’t contending with all the banking institutions, however online payday loans Texas with the mortgage sharks and lenders that are informal the marketplace.
вЂњThe loan roof will increase to Rp3.5 million (US$260) therefore the interest is certainly going down once the borrower shows good credit behavior and it has borrowed several times currently.
вЂњThe greater part of individuals in Indonesia are surviving from paycheque to paycheque; when they need more money, UangTeman are here for them, like a buddy.
вЂњIt is focused on making a huge impact вЂ“ it is about building a small business where regarding the one hand, you are able to cash, yet in the other, you possibly can make a confident effect on society,вЂќ he adds.
the primary challenge for almost any lending company is a comprehensive history check regarding the borrower that is potential. UangTeman depends upon technology because of this sorts of homework, in accordance with Aidil.
вЂњWe have actually our very own technology and algorithms which will perform some background that is initial utilizing lots of data points,вЂќ he adds.
While stressing that security and privacy may also be crucial for business, he contends that maintaining a level that is low of loans could be the objective. As well as in this, UangTeman relies greatly regarding the technology this has built.
Clients will discover away whether their application is authorized or otherwise not immediately. If you are authorized, UangTemanвЂ™s operations group shall continue steadily to monitor to make certain there’s no fraud.
вЂњOnce everything is authorized, clients will get the funds in their bank reports in three to a day,вЂќ Aidil promises.
Although the loan quantity will not appear to be much, this indicates to suit the needs of the target market UangTeman is serving.
From the survey that is internal% of its clients are micro companies; 25% make use of the loan for educational function; and around 20% utilize it to spend medical center and medical bills, in accordance with Aidil.
Back again to tips
The theory behind UangTeman would be to provide under-banked people use of financial loans, especially to little and short-term loans that may provide their fundamental and needs that are daily.
вЂњThe target audience is simply individuals who usually do not credit that is own. They will have fundamental bank records, nevertheless the banking institutions aren’t lending them cash simply because they carry a risk that is highвЂќ says Aidil.
A credit that is recent on MSMEs (micro, tiny and medium enterprises) by industry regulator Bank Indonesia revealed that MSME loans take into account 18.5percent of banking institutionsвЂ™ total credit distribution.
But associated with total that would go to MSMEs, medium loans make-up 48.1%, tiny loans have a 28.5% share, and micro loans make-up 23.5%. A micro loan is one with no practical minimum up to a maximum of Rp50 million (US$3,718) by Bank IndonesiaвЂ™s definition.
Sustainable enterprize model
Although UangTeman has guaranteed an undisclosed round that is seed-funding investors including Alpha JWC Ventures, Aidil claims business model is sustainable and that the startup may survive without relying greatly on such outside opportunities.
Nevertheless the seed investment could be necessary to measure its operations and achieve more metropolitan areas and suburbs into the country, and also to start a minumum of one contact centre workplace in each town it runs in.
вЂњWe have already been earning profits from Day One, with this very first clients, and I also think this will be additionally exactly exactly exactly what attracted our investors,вЂќ Aidil claims.
He additionally contends that the investors were keen to spend in UangTeman because he could be perhaps perhaps not through the services that are financial.
You must come from the outside, I believeвЂњIf you want to change and disrupt the financial services industry.
вЂњThat way, it will be easy to see other ways to produce exactly the same services and products; interruption can occur once we cross each otherвЂ™s industry,вЂќ he adds.
Aidil claims that UangTeman may likely pursue Series-A money early the following year, claiming it currently has investors prepared.
The master plan now could be to teach the marketplace, particularly folks from residential district areas, in addition to to open up a contact centre workplace in western Java.
Presently UangTeman runs in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek), Yogyakarta, Solo, Magelang and Klaten.