Both reproducing a specific ideology through their material acts, would be the fact that the bikers freely acknowledge the way the spots actually seem to them. They understand completely well that the spot is actually a bit of material and an object that is sacred should be protected, venerated, battled for and therefore has got the capacity to transform their behavior ( just just just how things actually look). Because of this, they freely acknowledge towards the undeniable fact that the area really generally seems to them as a sacred object with magical properties and they ritually address it as a result. A primary reason for this being so is the fact that spot is something reserved and then the users, it’s a possession that is inalienableWeiner, 1992), it can not be purchased plus it is not offered. Ergo, additionally the investment within the sacred logo design and reverence for things covered it comes to ordinary commodities with it is far higher than when.
The Harley-Davidson has been enormously successful in creating “brand communities” (Schouten and McAlexander, 1995 although, for instance
And customers venerating their iconic item, the reality that it could be offered and therefore these communities aren’t “greedy institutions” (Coser, 1974) with sacred symbols that take control the average person everyday lives of the users and need commitment that is full commitment (unlike outlaw biker groups) does mean that individuals most importantly aren’t happy to destroy for the Harley-Davidson logo, whether or not there could be some that are genuine Harley-Davidson fetishists and show a fetishistic framework of disavowal. But more often than not, Harley-Davidson cyclists are instead regarding the cynical part: they understand well it is only a bike, but nevertheless they can’t assist on their own. But question them them & most will laugh the concern off and say https://redtube.zone/pt-br, “In the finish it is only a bicycle, but i really like it. When they think the Harley is sacred or at the least sacred to” certainly, into the eyes of this cynical Other whom maintains a distance between his/her philosophy and practice that is ideological this fetishistic position associated with the acknowledgement of just how things really show up on the an element of the fetishist is equated utilizing the indisputable fact that the fetishist actually thinks that the spots are actually that way and inherently possess agency and energy. But this is simply not one additionally the same task. The fetishist will not think that the items by themselves have actually agency and tend to be magical, he just admits towards the proven fact that this is the way they really seem to him in which he chooses to nurture this impression and develop numerous cultural and practices that are ritual it. This describes why the self-proclaimed fetishist constantly seems into the eyes associated with the cynical or enlightened and civilized Other while the primitive and just why fetishism is equated with misrepresentation and false belief. It really is no coincidence that outlaw bikers tend to be recognized by the conventional as a subculture that is lowly primitive of individuals arranged like tribes.
This is especially true for the split between regular Harley cyclists and outlaw bikers;
The previous perceive the latter as ancient, violent and barbarian, properly as a result of whatever they see as their exorbitant accessory to club colors and honor, whereas the latter perceive the previous exactly as wannabe bikers whom actually don’t understand what riding a Harley with brothers is about, lacking the section of the sacred. Yet, when there is any ideological misrepresentation using spot, can it be perhaps maybe not correctly in the side of y our very very first instance? Isn’t the position that is second more enlightened one? Perform some fetishists right right right here maybe not recognize the basically social nature of things as opposed to thinking into the object’s internal characteristics or character? But while fetishistic disavowal will be based upon a doubling of real information, in place of lack of knowledge, we ought to additionally think about that there could be one thing they don’t namely know: what exactly is their fetish a replacement for? Nonetheless, this might be a topic for further research and another paper.