Salaries and benefits declined by $2.5 million, mainly due to lessen incentive payment expense, and greater deferred costs related to new loan originations. This decreases were partially offset by increases in advertising cost of approximately $1.1 million because of increases in direct mail and sponsorships, expert charges of $955,000 related to greater consulting charges for strategic initiatives, FDIC costs of $873,000 mainly as a result of a lower life expectancy FDIC bank that is small credit gained when you look at the 4th quarter and OREO and credit-related cost of around $542,000 because of OREO valuation changes driven by updated appraisals received through the quarter.
As a reminder, we obtained our $25 million access-related merger expense saves target on a run price basis by the end associated with the quarter that is third. Additionally please be aware that people try not to be prepared to incur any merger that is additional or rebranding expenses in 2020. The effective income tax price for the 4th quarter had been 16.7%, when compared with 16.8per cent within the third quarter. For the full-year the effective income tax price had been 16.2%. In 2020, we anticipate the year that is full income tax price to stay the 16.5per cent to 17% range.
Embracing the total amount sheet, period end total assets endured at $17.6 billion at December 31st, that is a growth of $122 million from September 30 amounts and a growth of $3.8 billion from December 31st, 2018 amounts mainly due to Access acquisition and loan development throughout the 12 months. At quarter end loans held for investment had been $12.6 billion, a rise of $304 million or around 10% annualized, while typical loans increased $87.4 million or 2.9% annualized through the quarter that is prior.
On a professional forma foundation, just as if the Access purchase had closed on January first in place of February first, year-to-date loan balances grew more or less 6% for an annualized foundation through December 31st of 2019. Looking forward, as John pointed out, we task loan development of around 6% to 8per cent when it comes to full-year of 2020 comprehensive associated with anticipated run away from third-party consumer loan balances.
At December 31st total deposits endured at $13.3 billion, a rise of $260.3 million or roughly 8% from September 30th, while typical deposits increased $491 million or 15.3per cent annualized through the previous quarter. Deposit stability development throughout the 4th quarter had been driven by increases in cash market and interest checking balances, partially offset by regular decreases in demand deposits and reduced time deposit account balances.
On a professional forma foundation, just as if the Access purchase had closed on January deposit that is 1st increased more or less 9% when it comes to full-year. Loan to deposit ratio ended up being 94.8% at year-end, that will be consistent with our 95% target. For 2020 as John noted, we expect you’ll achieve deposit development of 6% to 8per cent, which is in accordance with our loan development objectives.
Now embracing credit quality, non-performing assets totaled $32.9 million or 26 foundation points, as a share of total loans, a decrease of $3.5 million or 4 foundation points from 3rd quarter amounts. The allowance for loan losses reduced $1.5 million from September 30th to $42.3 million, mainly due to lessen incurred losings embedded in the customer loan portfolio because it continues to pay down and a greater environment that is economic that has been partially offset by loan development throughout the quarter.
And from now on I would like to provide thoughts that are further how a use for the current anticipated credit-loss model or CECL will affect Atlantic Union. You may already know, beneath the brand brand new CECL accounting standard that went into influence on January first life time expected credit losings will now be determined utilizing macroeconomic forecast presumptions and management judgments relevant to, and through the anticipated life of the mortgage portfolios.
The economic outlook and portfolio characteristics have been consistent to slightly improved and the company now estimates that the allowance for credit losses will increase to approximately $95 million or more than double the allowance reserve level as of December 31st under the former incurred loss methodology since our last seasonal update in October.
As formerly noted, the allowance enhance under CECL is mainly driven because of the organization’s acquired loan profile plus the customer loan profile. We now have finished an unbiased validation of our CECL model so we want to reveal the allowance that is final in our 10-K, as we been employed by through the total governance procedure for your day one recognition.
From a shareholder capital and stewardship administration viewpoint, we’re focused on handling our capital resources prudently due to the fact implementation of money for the enhance — the improvement of long-lasting shareholder value continues to be certainly one of our greatest priorities.
An increase of $0.02 per share or approximately 9%, compared to the prior year’s quarterly dividend level as such during the fourth quarter of 2019, the company declared and paid a quarterly cash dividend of $0.25 per common share. The Board of Directors had previously authorized a share repurchase program to acquire as much as $150 million associated with organization’s typical stock through 30th, 2021 in open market transactions or privately negotiated transactions june. At the time of January seventeenth, we’ve repurchased 2.4 million stocks at a normal cost of $36.91 or $89.6 million as a whole. The full total remaining authorized shares to repurchase is around $60 million.
Therefore to close out, Atlantic Union delivered solid economic leads to the 4th quarter and in 2019, regardless of the headwinds associated with reduced rate of my response interest environment as well as the business proceeded to create progress toward its strategic development priorities. Our company is revising our running monetary metric goals to mirror the challenging interest environment, which we anticipate will continue in 2021, but we remain dedicated to achieving top tier financial performance in accordance with our peers.
Finally, please be aware that we remain focused on leveraging the Atlantic Union franchise to build sustainable growth that is profitable remain committed to building long-lasting value for the investors.
Along with that, we’ll transform it right straight back over to Bill Cimino to open up it up for questions from our analyst community.
William P. Cimino — Senior Vice President and Director of Investor Relations
Many Thanks, Rob and Carl, we are prepared for the very first caller.
Concerns and responses:
Operator guidelines very first concern arises from the type of Casey Whitman from Piper Sandler. The line has become open.
John C. Asbury — President and Ceo
Hi, Casey, good early early morning.
Casey Orr Whitman — Piper Sandler — Analyst
Good early morning. Hi, Good early early morning. Rob, in order to be clear in the updated economic objectives you just outlined, exactly what are you presuming for further price cuts, if any?
Robert Michael Gorman — Executive Vice President and Chief Financial Officer
Yes, on that front side, Casey that which we’re presuming is the fact that there’s no further price cuts because of the Fed in 2020 and 2021 where — nevertheless the bend continues to be in accordance with where it really is today, a curve that is flat. With regards to the NIM forecast that individuals’re taking a look at, when it comes to those objectives we set, our company is thinking I will be stabilizing during the amounts the truth is when you look at the 4th quarter for a core foundation, expect you’ll be in about 3.35% to 3.40% range for a core foundation. Now in the event that Fed had been to cut that your implied curves suggest possibly into the last half of the 12 months, you can note that range could drop into the 3.30% to 3.35per cent range in the years ahead.